Case studies
Nine anonymised case studies, each on its own page, from technical SEO and a website rebuild to local SEO and new websites: what was done, Google Search Console figures with dates, the chart, and what the numbers do not prove. Domains are hidden; figures are not changed. Read 1 November 2026.
Case studies
Six client websites (a local UK business, four websites of a US education group and a private clinic) and three of our own sites, where we can show every number and every decision.
Case study 1 · Client site, anonymised
A new local business with no search history: website, Business Profile, UK directories and on-page fixes, then four times the impressions.
Case study 2 · Client site, anonymised
Next to no search traffic, then a climb that carried on after the contract: 13 to 1,602 clicks across matching four-month periods.
Case study 3 · Client site, anonymised
From 54 to 180 clicks a day, and still about three times the starting level six months after the contract ended.
Case study 4 · Client site, anonymised
Clicks from 286 to 3,228 a month and impressions from 133K to 985K, with the later drop shown as well.
Case study 5 · Client site, anonymised
The largest website in the group: 34.2M impressions over 15 months and a best month of 29,002 clicks.
Case study 6 · Client site, anonymised
More than 20 treatment pages rebuilt and 131 old posts removed with redirects, with every figure shown, including the weak ones.
Case study 7 · Our own site
Google crawled the site but refused to index it. The cause was copied text, and the rewrite took clicks from 84 to 908 a month.
Case study 8 · Our own site
One long page split into 11 brand pages from a 2,214-keyword map: impressions from 40.1K to 151K in a month.
Case study 9 · Our own site
A new domain registered in September: from 17 clicks in its first weeks to 472 in its first full month.
Our standard
If any of these is missing, it is not published.
Every number has its start and end date and its source.
A Search Console screenshot, cropped only to hide the domain.
What was done, specifically, not a list of services.
Seasonality, small numbers and drops are stated.
Every project has a lesson; leaving it out hides something.
Client names appear only when the client agrees to be named.
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